The Country Music Association Funds Additional Nonprofit Parters As Part of a $3 Million Long-Term Commitment To Its Music Industry COVID Support (MICS) Initiative


Music Health Alliance, Musically Fed, Notes for Notes, Porter’s Call and The Store are the Latest to Receive Direct MICS Funding in Support of Music Industry Professionals

Visit and Utilize the New Chatbot Feature
to Learn More About Available Resources

NASHVILLE—Furthering its support of music industry professionals affected by the COVID-19 pandemic, the Country Music Association has announced continued efforts through its Music Industry COVID Support (MICS) initiative. Today, the Nashville-based trade organization has outlined additional funding to five nonprofit partners—Music Health Alliance, Musically Fed, Notes for Notes, Porter’s Call and The Store—which, along with previous nonprofit investments, are funded through CMA’s $3 million long-term COVID-19 commitment that began in early 2020.

Established as a portal for key resources in the categories of food supply, health and wellness, and career services, MICS helps to connect industry professionals with appropriate nonprofit partners offering critical support. Additional details on the MICS initiative can be found HERE.

“Awareness is key. We are leaning on our entire industry to help us share these essential resources with those in need and keep our people healthy and stable,” says Sarah Trahern, CMA Chief Executive Officer. “Right now, we recognize the immediacy related to food supply, healthcare and career services, and these five organizations are providing incredible support to music professionals. With the prospect of a vaccine being widely available in the coming months, we will continue to invest in the future of our industry, and the needs required, as we near the return of live touring.”

In the state of Tennessee alone, more than 50,000 music jobs have been impacted by the health crisis, and that number is estimated to be hundreds of thousands more nationwide. At the onset of the pandemic, CMA donated $1 million to The Recording Academy’s MusiCares COVID-19 Relief Fund in addition to a $100,000 donation to Music Health Alliance. CMA has continued to analyze and assess the specific needs of music professionals to determine the most vital resources and services to provide. Those in need are encouraged to visit and utilize the new chatbot feature to learn more about specific resources available. CMA will announce further nonprofit investments in the coming weeks and months. Learn more about the five newly funded nonprofits below.

“I am 49, married for 22 years and we have four children. I have been a touring musician and a guitar tech for most of my adult life. Due to the pandemic, I have had to get on unemployment, Medicaid for the kids and food assistance. I have never been on either as I have always worked to take care of my family. Now the pandemic relief part of the unemployment has expired, I am reduced to a minimal amount. I am not sure in these times that my livelihood is sustainable without being able to tour for work.” –Shannon

“I am 35 years old and have worked in live events/touring since I was 18 years old. Touring is all I have ever known as a career. My husband is 48 and has been touring for 25 years. Never in either of our wildest dreams did we think that we would lose our entire industry because of a pandemic. And just like that – overnight. I have been in a dark place mentally, because I feel like no one understands unless they are one of us.” –Laura, New Orleans

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